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Workplace Engagement InsightsLatest Employee Engagement NewsLeadershipWhy You Must Build Values into Your Company Vision (and Uphold Them) [Video]

Why You Must Build Values into Your Company Vision (and Uphold Them) [Video]


The purpose of setting out a company vision statement (including a vision, mission, and core values) is often downplayed. Many business owners view creating a vision statement as an exercise in being able to “check the box”; the vision statement is now enshrined in a frame and on the walls of all meeting rooms. 

Is this really why great companies undertake the exercise?  I think not. 

The vision statement is like a beacon that should guide all employees when they are confronting a problem in their work unit, attempting to resolve a customer issue, or doing strategic and business planning. The challenge is how to make these documents a living, breathing thing in the company.

I would suggest that the CEO become the chief storyteller in the company and encourage all leaders to do likewise. 

As the TED Talk “Does Money Make You Mean?” shows us, when people succeed (often measured by wealth, position, or salary) they have a tendency to become less compassionate and more likely to break the rules. This is not because they are inherently bad people, but because it is simple human nature for them to begin to think of themselves as privileged and above others – unless something is built into the system to remind them of their real values.

Storytelling and company vision statements are just some mechanisms that will help us to do this. Applauding the actions of employees who behave consistently with our values goes a long way to reinforcing the behaviour in all employees. It also reminds us as leaders that it is our job to uphold those values.

I hope you enjoy the TED Talk, and that it will challenge you to think about this in your workplace. Engaging employees is highly dependent on consistency in living out your stated values and celebrating employees who do so.

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Written by Dwight Lacey

Dwight Lacey

Dwight is the President at Workplace Engagement Insights. He leads Workplace Engagement Insights with a clear understanding of the latest employee engagement research, survey best practices, and leadership styles that create successful businesses.

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