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Workplace Engagement InsightsLatest Employee Engagement NewsWorkplace EngagementGot a Tiger by the Tail? Maintaining Company Culture through Rapid Growth

Got a Tiger by the Tail? Maintaining Company Culture through Rapid Growth

From time to time, I am confronted by very successful organizations that are concerned with keeping their culture alive during very rapid growth. While this is an interesting challenge, it is also a bit too simple a view of the world.

I have worked with an organization with annual growth rates of over 20% that went from a local shop to a global player. The reality of this situation was that the old culture needed to change rather than leadership worrying about how to maintain it.

It’s not just about keeping the culture alive, but keeping the company thriving and evolving to meet the new reality.

There are many key issues to consider when facing rapid company growth:

  • Are our brand and culture aligned and integrated?


  • Does our brand/competitive strategy give us a competitive advantage?


  • Are we clear how our brand proposition differs from our competitors? From the industry we are in? Knowing how you will compete and the core drivers of that choice are critical to the success of your plans. I recommend reading The Discipline of Market Leaders by Treacy and Wiersma.



  • How do we find the right talent to align with our brand and culture?


  • Do we need a change of leadership? Poor leadership and misalignment will manifest as employee turnover, loss of productivity, and a struggle to keep up with company growth. Knowing when to make a change at this level (yes, even the CEO) is never easy. All too often, leaders hang on with grim determination.

When confronted with rapid growth, it is not easy to make the tough decisions and slow down in order to get it right; however, this is probably the only solution.

If we are really serious about creating a company with a discernable difference, we need to be very intentional about the things that need to align. This part requires hard work from every facet of the organization.

A great example of this is Porter’s article in HBR: What Is Strategy?

Want your growing organization to be able to focus on success rather than fighting fires? Get a free consultation with me to discuss your business needs or give me a call at 905-845-4474.

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Written by Dwight Lacey

Dwight Lacey

Dwight is the President at Workplace Engagement Insights. He leads Workplace Engagement Insights with a clear understanding of the latest employee engagement research, survey best practices, and leadership styles that create successful businesses.

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